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Drew Davidoff

Why Your Tech Initiative Failed—And 8 Ways to Prevent That

A lot of people shy away from talking about failure because they like to pretend that it doesn’t happen. But tech initiatives, even small ones, have a lot of moving parts, so there are quite a few reasons things can go awry.  I wanted to write about those reasons and how you can fix them or, better yet, prevent them.

Dude, Where’s My Third-Party Cookie? A Plan of Attack for Marketers

Everyone is losing their minds over the disappearance of third-party cookies. The impending loss...

Why Your Custom Integration Doesn't Work For You

We’re all aware of how companies’ go-to-market tech stacks have grown rapidly in terms of both size...

7 Questions You Need to Answer Before Buying Technology

It’s funny how we buy all of this technology to make it easier for us to do our jobs and generate...

The 3 Biggest HubSpot Custom Object Mistakes

At HubSpot’s Inbound conference in 2020, they announced the addition of the Custom Objects feature...

InsightSquared Review: Our Choice For An Efficient RevOps Platform

“Revenue Operations” or “RevOps”. If you haven’t seen or heard the phrase by now...Well, then this...

Seventh Sense Product Review: The Email Deliverability Tool Everyone Needs

It’s hard to think of a digital channel that’s been a more common subject of debate than email....

Insycle Review: A Data Quality Tool Built for RevOps

If we haven’t been clear enough yet: Your database, and the data stored within it, is insanely...

Databox Review: Our Recommended Tool for Data Visualization

For about as long as people have tried to measure stuff, they’ve been trying to present those...

ZoomInfo Review: Our Choice for Sales Intelligence

A core value at Lift is “In God we trust, everybody else better bring data”, so rest assured we...