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Drew Davidoff

How to Put the "Value" into a Tech Stack Evaluation

Recent research shows that the average SaaS tech stack has 291 tools—and while there’s year-to-year fluctuation, the overall number continues to climb. That makes sense, given that the number of available tools increases exponentially each year.

Why You Don’t Need Technology to Be Successful at RevOps

The other day, I was having a pleasant discussion about RevOps with someone who used to sell RevOps...

TRAM:  A Development Framework That Focuses on the End User

To use the parlance of Twitter, I did a thing. To be more specific, I created a software...

Why Your Tech Initiative Failed—And 8 Ways to Prevent That

A lot of people shy away from talking about failure because they like to pretend that it doesn’t...

Dude, Where’s My Third-Party Cookie? A Plan of Attack for Marketers

Everyone is losing their minds over the disappearance of third-party cookies. The impending loss...

Why Your Custom Integration Doesn't Work For You

We’re all aware of how companies’ go-to-market tech stacks have grown rapidly in terms of both size...

7 Questions You Need to Answer Before Buying Technology

It’s funny how we buy all of this technology to make it easier for us to do our jobs and generate...

The 3 Biggest HubSpot Custom Object Mistakes

At HubSpot’s Inbound conference in 2020, they announced the addition of the Custom Objects feature...

InsightSquared Review: Our Choice For An Efficient RevOps Platform

“Revenue Operations” or “RevOps”. If you haven’t seen or heard the phrase by now...Well, then this...

Seventh Sense Product Review: The Email Deliverability Tool Everyone Needs

It’s hard to think of a digital channel that’s been a more common subject of debate than email....