---
title: Five Words to Never Use In a Sales Situation
description: Business week online has an excellent article, Five Words Never to Use In An Advertisement. It supports what I wrote yesterday about the word 'value-added.'
---

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# [Five Words to Never Use In a Sales Situation](https://www.liftenablement.com/blog/five-words-to-never-use-in-a-sales-situation)

 Written by [Doug Davidoff](https://www.liftenablement.com/blog/author/doug-davidoff) | Jun 9, 2006 3:53:16 PM

Business week online has an excellent article, [Five Words Never to Use In An Advertisement](http://www.4syndication.com/the_fast_growth_blogtm/five_words_to_never_use_in_a_sales_situation/8570/forward.do?id=8570&blog=17&url=http%3A//www.businessweek.com/smallbiz/content/jun2006/sb20060607_197154.htm). It supports what I wrote yesterday about the word "value-added." Make sure you read the article. Even more importantly, make sure you don't use any of the words.

[View full post](https://www.liftenablement.com/blog/five-words-to-never-use-in-a-sales-situation)

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