---
title: Lessons for Presidents & CEOs
description: Thomas Friedman had an excellent column on the lessons for presidents from Bill Clinton's pollster, Stan Greenberg.  Here's the most important insight.
---

![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png)

Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework

![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png)

HubSpot's Most Trusted Partner for Complex Implementations

![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png)

HubSpot Certified App Partner

![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png)

Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework

![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png)

HubSpot's Most Trusted Partner for Complex Implementations

![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png)

HubSpot Certified App Partner

![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png)

Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework

![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png)

HubSpot's Most Trusted Partner for Complex Implementations

![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png)

HubSpot Certified App Partner

![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png)

Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework

![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png)

HubSpot's Most Trusted Partner for Complex Implementations

![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png)

HubSpot Certified App Partner

# Lessons for Presidents & CEOs

[ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff)  Apr 13, 2009 10:25:09 AM

[Thomas Friedman](http://topics.nytimes.com/top/opinion/editorialsandoped/oped/columnists/thomaslfriedman/index.html) had an excellent [column on the lessons for presidents](http://www.nytimes.com/2009/03/25/opinion/25friedman.html?_r=1) from Bill Clinton's pollster, Stan Greenberg.  Here's the most important insight:

The über-lesson for presidents? You can’t be too honest in describing big problems, too bold in offering big solutions, too humble in dealing with big missteps, too forward in re-telling your story, or too gutsy in speaking the previously unspeakable.

In today's environment, we should all cut this quote out and keep it in plain site.

[B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy)

## Read On

### [Corning, Wendell Weeks & Fast Growth](https://www.liftenablement.com/blog/corning-wendell-weeks-fast-growth)

 USA Today published an interview with Corning CEO, Wendell Weeks. It is truly a profound interview...

### [Conan O'Brien & Growth Lessons](https://www.liftenablement.com/blog/conan-obriens-growth-lessons)

 I was recently working with a client discussing how to go about implementing a go-to-market plan...

[![](https://www.liftenablement.com/hs-fs/hubfs/customer-research-interview.jpg?width=352&name=customer-research-interview.jpg) ](https://www.liftenablement.com/blog/7-tips-for-conducting-customer-research-interviews)

### [7 Tips for Conducting Successful Customer Research Interviews](https://www.liftenablement.com/blog/7-tips-for-conducting-customer-research-interviews)

 If you’re looking for insights about your business, there’s no substitute for an interview. That’s...