---
title: "Demand Creator Minute: It's Okay to be Wrong"
description: "When challenging your customer, entering accounts and positioning yourself to be valued as you should, it's important to remember this key point:  It's okay to be wrong, just make sure you have a clear take and a solid rationale to back it up."
---

[Making Sales Growth Predictable, Sustainable & Scalable ](https://www.liftenablement.com/blog)

# [Demand Creator Minute: It's Okay to be Wrong](https://www.liftenablement.com/blog/okaytobewrong)

 Written by [Doug Davidoff](https://www.liftenablement.com/blog/author/doug-davidoff) | Jun 27, 2012 4:00:00 PM

When [challenging your customer](https://blog.imaginellc.com/challenge-your-customer), entering accounts and [positioning yourself to be valued as you should](https://blog.imaginellc.com/beyond-price), it's important to remember this key point:  It's okay to be wrong, just make sure you have a clear take and a solid rationale to back it up.

Here are my thoughts on the issue ([**RSS Readers Click Here to Watch Video**](http://thefastgrowthblog.com/2012/06/27/okaytobewrong/)):

[View full post](https://www.liftenablement.com/blog/okaytobewrong)

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