---
title: Taking Away The Myths of Content
description: This blog post by content marketing expert Joe Pulizzi shines some light on some very important myths on why content is critical and how to do it effectively.
---

[Making Sales Growth Predictable, Sustainable & Scalable ](https://www.liftenablement.com/blog)

# [Taking Away The Myths of Content](https://www.liftenablement.com/blog/taking-away-the-myths-of-content)

 Written by [Doug Davidoff](https://www.liftenablement.com/blog/author/doug-davidoff) | Mar 22, 2012 3:11:00 PM

Anyone who's a reader of this blog knows that I'm a radical believer in the importance of content.  As I've written before, [content is critical to growing any business successfully](https://blog.imaginellc.com/someone-has-to-write-it).

Whenever I talk with companies or executives about developing content, it's often greeted with a response like, "[Yeah, I know it will work, but it just seems to difficult](https://blog.imaginellc.com/there-are-no-shortcuts)."  While I've done much to help executives overcome these obstacles, I think this blog post by content marketing expert [Joe Pulizzi](http://blog.junta42.com/) shines some light on some very [important myths on why content is critical and how to do it effectively](http://blog.junta42.com/2012/03/c-level-content-marketing-myths/).

[View full post](https://www.liftenablement.com/blog/taking-away-the-myths-of-content)

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