---
title: That Time of Year Again
description: So, sit back, relax and enjoy the game - and ads.  When you're done watching, tell me what you think.
---

[Making Sales Growth Predictable, Sustainable & Scalable ](https://www.liftenablement.com/blog)

# [That Time of Year Again](https://www.liftenablement.com/blog/that-time-of-year-again)

 Written by [Doug Davidoff](https://www.liftenablement.com/blog/author/doug-davidoff) | Feb 1, 2008 5:38:05 PM

I've got my Super Bowl party picked out.  I'm ready for the game (go Giants) - and the commercials.  While it is my hope that they will be entertaining (I've been let down the last couple of years), it is also my expectation that they will not be particularly useful - who actually remember the commercials from last year?

I read (can't remember where) that advertising is the price you pay for having a boring product.  Given the costs of a Super Bowl ad this year, that cost is quite expensive.

So, sit back, relax and enjoy the game - and ads.  When you're done watching, tell me what you think.

[View full post](https://www.liftenablement.com/blog/that-time-of-year-again)

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