---
title: The Critical Positioning Question
description: Do you want to merely provide a solution, or do you want to solve a problem?
---

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# The Critical Positioning Question

[ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff)  Nov 2, 2008 5:56:28 PM

Do you want to merely provide a solution, or do you want to solve a problem?

The former is a commodity, the latter bypasses competition.

[B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy)

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