--- title: The Most Important Power in Business description: Last week I took Warren Buffet to task for his ill-conceived philosophy on making mistakes. Today, I'm going to highlight his genius. image: https://www.liftenablement.com/hs-fs/file-361475806-jpg/blog-files/20110222-081814.jpg --- ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner # The Most Important Power in Business [ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff) Feb 22, 2011 3:24:00 AM [![](https://www.liftenablement.com/hs-fs/file-361475806-jpg/blog-files/20110222-081814.jpg?width=242&height=181&name=20110222-081814.jpg)](http://thefastgrowthblog.com/wp-content/uploads/2011/02/20110222-081814.jpg)Last week I took Warren Buffet to task for his ill-conceived philosophy on making mistakes. Today, I'm going to highlight his genius. While being interviewed by the Financial Crisis committee, Buffet commented, [That good management is unnecessary to a successful company](http://www.huffingtonpost.com/2011/02/18/warren-buffett-investing-_n_824977.html). So what is important: "The single most important decision in evaluating a business is pricing power." While I think Buffet is overstating his comments on management, I completely agree with his sentiment about pricing power. The biggest challenge for businesses following [The Great Recession](https://blog.imaginellc.com/the-great-recovery) is recapturing pricing power - if they ever had it. B2B companies that don't have clear, distinct value propositions that stand out in a meaningful way DO NOT have pricing power. As I've written before, the single best way to capture the pricing power that Buffet is talking about is to [be indispensable](https://blog.imaginellc.com/differentiation-is-not-enough) to your [core market](https://blog.imaginellc.com/focus-on-your-core).   [B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy) ## Read On [![register-now](https://d1n2i0nchws850.cloudfront.net/portals/100473/c9e6db77-2f80-449f-aa3e-87925ac3ca26-1318533736715/register-now.png?v=1318533736.97) ](https://www.liftenablement.com/blog/successful-lead-generation-for-b2b-companies) ### [Successful Lead Generation for B2B Companies](https://www.liftenablement.com/blog/successful-lead-generation-for-b2b-companies) Since the beginning of time (or least since salespeople have been around) the the search for leads... ### [Conan O'Brien & Growth Lessons](https://www.liftenablement.com/blog/conan-obriens-growth-lessons) I was recently working with a client discussing how to go about implementing a go-to-market plan... [![freeimages.co.uk workplace images](https://www.liftenablement.com/hs-fs/file-359955103-jpg/blog-files/paperclip2.jpg?width=352&name=paperclip2.jpg) ](https://www.liftenablement.com/blog/its-not-about-the-product) ### [It's Not About The Product](https://www.liftenablement.com/blog/its-not-about-the-product) I’ve got a good friend who is an executive in the office supplies business. His division sells to...