---
title: The Recipe for a Successful Sale
description: If buyer’s don’t trust us, don’t feel a need for our services, don’t believe that [we] offer more help than other choices, or aren’t in any hurry to buy, they won’t accept any assistance.
---

[Making Sales Growth Predictable, Sustainable & Scalable ](https://www.liftenablement.com/blog)

# [The Recipe for a Successful Sale](https://www.liftenablement.com/blog/the-recipe-for-a-successful-sale)

 Written by [Doug Davidoff](https://www.liftenablement.com/blog/author/doug-davidoff) | Apr 24, 2006 3:39:39 PM

Spencer Johnson, in *The One Minute Salesperson* wrote:

If buyer’s don’t trust us, don’t feel a need for our services, don’t believe that [we] offer more help than other choices, or aren’t in any hurry to buy, they won’t accept any assistance.

The purpose of professional business development is to build these four ingredients:

**Trust** - Do you demonstrate that you *understand* the client better then the client understands themselves?

**Need** - Are you focused on the *problem* your buyer has or are you focused on your solution?

**Help** - Does the buyer view you as an enabler to *their* objectives or a peddler of yours?

**Hurry** - Does your solution address a problem that [demands](http://www.4syndication.com/content.do?id=6268&blog=17) attention?

[View full post](https://www.liftenablement.com/blog/the-recipe-for-a-successful-sale)

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