Welcome to this edition of Just Say No to Shitty Sales & Marketing; today I’m focused on lead nurturing. No tactic that is more consistently used and important through the entire customer acquisition and success process than email. Email is a critical component and in many ways, it's the only channel that we truly, fully own to create a one-to-one communication mechanism. Your ability to master email in general and lead nurturing specifically has a tremendous impact on your ability to grow...
