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The Demand Creator Blog

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Velocity & Performance

Enablement or Extinction: The Truth You Don't Want to Hear

The Role of Enablement in Organizations In today’s cutthroat work environment, enablement is the secret weapon that separates the winners from the losers. Without it, you risk your reps floundering and your managers morphing into super reps, drowning in work instead of developing others to shine. So, let’s break down why enablement matters—and what happens if you ignore it.

A Missing Ingredient in Your Forecasting Methodology - Deal Quality

Forecasting has been ranked among the top problems for growth-focused executives for the last...

AI Readiness: Preparing Your Business for a Competitive Future

Many senior executives are fascinated by and anxious about Artificial Intelligence (AI). While the...

The Real Cost of Poor CRM Adoption

The typical company with 20 or more salespeople spends between $5,000 and $10,000 per year per...

One Thing RevOps Must Do To Enable Sales Performance

Companies are working harder than ever to increase sales—only to see a plummeting payoff. People...

If You’re Not Writing User Stories for Growth, You’re Missing Out

At Lift, we believe that user stories are invaluable growth tools that help us zero in on the...

The Changing Role of RevOps As Organizations Scale

Sustainably growing a business is fucking hard. It will test the mental fortitude, resilience,...

How “RevOps Hype” Could Be Costing You Business

One of the big dangers in the business world occurs when everyone jumps on the bandwagon of a “new”...

Why Traditional Forecasting is BS — And What To Do Instead

If someone tells me their biggest problem is forecasting, I congratulate them. After all, if...

The Ideal Tech Stack For Mid-Market Companies Serious About Smart Growth

Editor's Note: This blog was originally published on July 23, 2020 and since has been updated to...