---
title: What Your Clients Are Thinking About
description: Too many companies make a common mistake - they assume that customers think about their companies.
---

[Making Sales Growth Predictable, Sustainable & Scalable ](https://www.liftenablement.com/blog)

# [What Your Clients Are Thinking About](https://www.liftenablement.com/blog/what-your-clients-are-thinking-about)

 Written by [Doug Davidoff](https://www.liftenablement.com/blog/author/doug-davidoff) | Oct 2, 2007 5:33:39 PM

I've always said that the most important thing that a business can do is to know more about its customers than its customers know about themselves.  Unfortunately, too many companies make a common mistake - they assume that customers think about their companies. The customers don't.  This cartoon, from [Tom Fishburne](https://marketoonist.com/), is a great illustration of just how myopic traditional marketers can be.

Companies that understand that customers think about themselves and their issues, instead of companies or offerings, have a critical advantage over those that don't.

[View full post](https://www.liftenablement.com/blog/what-your-clients-are-thinking-about)

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