--- title: Write A Book In A Weekend? description: If you want to write a book, I encourage you to do it. But, give it the time that it deserves – and stop looking for shortcuts. --- ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner # Write A Book In A Weekend? [ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff) Sep 11, 2008 4:33:23 AM The hits keep coming.  Recently I wrote about the bad idea called Salesconx that lets people put their trusted relationships up for auction.  Today, someone sent me a link for something equally deserving of criticism – [Write A Book In A Weekend](https://myinstabookgenerator.weebly.com/). Yup, in one weekend (and for $97), you can have a book that (in the words from the website) can: I have written or co-written five books, four of which have been self-published.  I am also in the process of marketing a book idea to publishers.  Some may claim that I’m just “old school” trying to keep people out of my "club."  Others may claim that as someone who is self-published, I’m merely the “pot calling the kettle black.” Let me be clear – I’m a big fan off authoring books (and blogs), and I endorse the idea of self-publishing (obviously).  I also don’t have a problem with ghost-written books (some of the best books in the world have been ghost written and my company, Imagine, provides ghost writing services).  The problems I have with this idea are: > > A fill-in-the-blanks book template, already designed in “book format,” so you can craft your book in a matter of hours. (Remember the word game “mad lib?” It’s a lot like that!). > That’s the author’s words – not mine. I’m reminded of one of my favorite quotes of all-time.  Former heavyweight champion, Joe Louis, once said, “Everybody wants to go to heaven, but nobody wants to die.”  Just yesterday after making a presentation to CEOs, I was asked how hard implementing a particular idea would be.  I responded by saying that anything easy doesn’t provide any value or advantage because everybody is doing it. Look, I understand building thought leadership is hard.  Randy Pausch, in his famous [*The Last Lecture*](https://www.cmu.edu/randyslecture/) talked about “brickwalls.”  He said brickwalls of there for a reason – to keep those people who don’t really want something out.  Brickwalls are your advantage – stop trying to bypass them. So if you want to write a book (or do anything else), I encourage you to do it.  But, give it the time that it deserves – and stop looking for shortcuts.  You’ll be happier with the result. 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