--- title: The Demand Creation Sales Process description: This video introduces the Demand Creation Sales Process and provides details into how to get your sales effort off to a strong start. --- Search: [![Assessment_Button](https://www.liftenablement.com/hs-fs/file-620177195-png/images/Assessment_Button.png?width=125&name=Assessment_Button.png)](https://growth.imaginellc.com/b2b-sales-and-marketing-assessment) [![Lift-Enablement](https://www.liftenablement.com/hs-fs/hubfs/LiftEnablement%20-%20Logo.png?width=300&height=113&name=LiftEnablement%20-%20Logo.png "Lift-Enablement")](https://www.liftenablement.com) [Menu](https://www.liftenablement.com/introduction-to-demand-creation-selling#1) # **Introduction to Demand Creation Selling** ## The Demand Creation Sales Process:  Introduction to Segment A & B This video introduces the Demand Creation Sales Process and provides details into how to get your sales effort off to a strong start. You'll learn: - What's wrong with traditional sales processes. - How to improve the efficiency and effectiveness of your approach. - The key components of an effective sales playbook. If you'd like to learn more about this process or see samples of playbook materials, plesase [submit your contact information and request here](https://growth.imaginellc.com/b2b-sales-and-marketing-assessment).     [![Winning Sales With Today's New Buyer](https://no-cache.hubspot.com/cta/default/100473/f8ee3829-e799-41b7-b080-624a698908d7.png)](https://cta-redirect.hubspot.com/cta/redirect/100473/f8ee3829-e799-41b7-b080-624a698908d7) [![How to Effectively Manage Inbound Leads](https://no-cache.hubspot.com/cta/default/100473/46be4a35-ff96-4c02-bc1f-48c59e4d7771.png)](https://cta-redirect.hubspot.com/cta/redirect/100473/46be4a35-ff96-4c02-bc1f-48c59e4d7771) [![b2b-lead-generation-calculator](https://no-cache.hubspot.com/cta/default/100473/7922d657-6677-4120-a038-34de7e985892.png)](https://cta-redirect.hubspot.com/cta/redirect/100473/7922d657-6677-4120-a038-34de7e985892) [![free-sales-marketing-assessment](https://no-cache.hubspot.com/cta/default/100473/274d102e-cd4a-4a4d-b353-0bd5d2d7f666.png)](https://cta-redirect.hubspot.com/cta/redirect/100473/274d102e-cd4a-4a4d-b353-0bd5d2d7f666) ## Subscribe to The Demand Creator Blog ## Job Openings #### [Sales Operations Manager](https://www.imaginellc.com/careers-sales-ops) Imagine is rewriting the standard for marketing and sales. Our processes are designed for the way modern consumers buy goods and services, not the way “it’s always been done.” Customers come to us for our innovative approach and proven success with inbound marketing. [Read more... ](https://www.imaginellc.com/careers-sales-ops) [View Open Positions](https://www.imaginellc.com/jobs) ## ![imagine-business-development](https://www.liftenablement.com/hs-fs/file-306068605-png/images/cos-images/imagine.png?width=31&name=imagine.png)Imagine Business Development ## ![imagine-phone-number](https://www.liftenablement.com/hs-fs/file-305184347-png/images/cos-images/ph.png?width=31&name=ph.png)(410) 544-7878 802 Northridge Way Severna Park, MD 21146    ### Follow Us Here: © 2004 - 2015 Imagine Business Development Legal Privacy Policy Sitemap