--- title: "Episode 1:  Welcome to The Demand Generation Show" description: Imagine Business Development launches new podcast to help SMEs successfully utilize demand generation strategies to drive growth. image: https://www.liftenablement.com/hubfs/social-suggested-images/demand-generation.png --- ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner # Episode 1:  Welcome to The Demand Generation Show Written By: Doug Davidoff ### Jess Cardenas The fact that I get to work to solve wicked difficult problems for clients (and sometimes internally) and collaborate with great team members and great clients to do so. Chief of Staff ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) Published: Jan 27, 2016 9:00:00 AM In our first episode, we answer three questions: - Why does the world need another podcast? - Why does the world need one focused on demand generation for small and mid-market businesses? - Why is Imagine Business Development the best choice to bring it to you? For those wondering what this podcast is about, here's the overview: This podcast is for growth focused executives at small and mid-market businesses that are looking for smart, actionable advice for implementing demand generation processes to create predictable, sustainable and scalable growth for their organization. This podcast has an educational interview style that provides actionable tips, insights, best practices and motivation through engaging stories and firsthand experiences. Unlike any other podcasts, this podcast will bridge marketing and sales to bring depth and a focus on firsthand experience of SMEs for SMEs. ## Episode 1 Show Notes What the demand generation process looks like: ![demand-generation.png](https://www.liftenablement.com/hs-fs/hubfs/social-suggested-images/demand-generation.png?width=658&height=548&name=demand-generation.png "demand-generation.png") **Tech Tip:** In episode 1, we highlighted a great little app called Workflowy. Workflowy is a notebook of lists...all types of lists. We use it to keep track of to do's, as well as to outline our projects, ebooks and other offerings. It's highly flexible, perfect for collaborating and works the way you want it to. You can [learn more about Workflowy here](http://www.workflowy.com). ## Learn More With Lift Check out related blogs that spark further insight [Subscribe to our Blog ](https://www.liftenablement.com/subscribe) [3 Ways Salespeople Kill Sales at the End of the Month Click Here ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane-icon.png?width=44&height=44&name=plane-icon.png) ](https://www.liftenablement.com/blog/3-ways-salespeople-kill-sales-at-the-end-of-the-month) [3 Reasons Mid-Market Companies Are Leaving Salesforce For HubSpot Click Here ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane-icon.png?width=44&height=44&name=plane-icon.png) ](https://www.liftenablement.com/blog/salesforce-vs-hubspot) [25 Motivational Quotes for B2B Sales & Marketing Professionals Click Here ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane-icon.png?width=44&height=44&name=plane-icon.png) ](https://www.liftenablement.com/blog/25-motivational-quotes-for-b2b-sales-marketing-professionals) [![LinkedIn](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/blog-index-page/Linkedin.svg) ](https://www.linkedin.com/company/lift-enablement/posts/?feedView=all) [![RSS](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/blog-index-page/Rss.svg) ](https://www.liftenablement.com/subscribe) [Subscribe to our Blog ](https://www.liftenablement.com/subscribe)