In episode 10, Pete Caputa, Doug and Mike discuss why, especially if you're part of a software company, a freemium sales model is essential.
Pete says that what's happening with software now is a sign of what's happening down the line for other companies. There's so much competition, so price and ease of doing business are huge factors in making a sale. If you own or work for a software company, you should definitely have a freemium model.
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