---
title: "Episode 2: Is Email is Dead?"
description: Mike and Doug address the keys to building an effective email strategy for sales and marketing.
---

[The Black Line Between Sales & Marketing Podcast ](https://www.liftenablement.com/podcasts/theblackline)

# [Episode 2: Is Email is Dead?](https://www.liftenablement.com/podcasts/theblackline/is-email-dead)

 Written by [Doug Davidoff](https://www.liftenablement.com/podcasts/theblackline/author/doug-davidoff) | Oct 31, 2017 11:00:00 PM

In Episode 2, Mike and Doug address the keys to building an effective email strategy for sales and marketing.

## Video:

### Audio:

 

## Show Notes

Mike Donnelly and Doug Davidoff kick off our second podcast of *The Black Line Between Sales & Marketing*, discussing the debate on email and addressing the question, "Is email really dead?" Coming from the email guru and CEO of [Seventh Sense](https://www.theseventhsense.com/) himself, we'll discuss the right way to use email in your lead generation efforts and discuss:

- Relevancy and personalization
- Types of email and the growing number of message barriers 
    - Graymail (email you opted in to receive, but don't really want. HubSpot does a great job explaining [here](https://blog.hubspot.com/marketing/what-is-graymail-ht).)
- Tips for managing your email inbox
- Unique challenges and how to resolve them

Doug also reviews some eye-opening email statistics. Be sure to check out the complete list [here](http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/).

[View full post](https://www.liftenablement.com/podcasts/theblackline/is-email-dead)

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