Director of Activation
Dan comes to Lift with nearly fifteen years of experience building marketing and RevOps functions for growth-stage technology companies. As an avid believer in metrics-tell-the-story, he works to ensure that marketing not only helps drive growth, but that said growth can be objectively and effectively measured. His pet peeves include vanity metrics and the phrase “marketing is the last bastion of unaccountable spending.”
Outside of Lift, Dan is an Adjunct Professor of Marketing at Bentley University and spends an inordinate amount of time trying to learn how to do a little bit of everything, from baking to brewing to building small electronics.
- Dan spent several years living in Japan and at one point claims to have spoken fluent Japanese. In addition, his time there has left him hopelessly addicted to karaoke.