--- title: Our Mission | Principles | Team description: At Lift we believe that businesses are the central fulcrum to change society. We are committed to enabling buyers and sellers to unlock their potential and grow - their revenues, capabilities and people. --- ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/about-us-page/plane.png?width=75&height=75&name=plane.png) Lift's Mission ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/about-us-page/plane.png?width=75&height=75&name=plane.png) At Lift we believe that businesses are the central fulcrum to change society. When business aligns with their broader communities, great things happen. We are committed to changing the way businesses sell to enable buyers and sellers to unlock their potential and grow - their revenues, capabilities and people. [Contact Us ](https://www.liftenablement.com/chat#hs-chat-open) ## Lift's Principles [Contact Us ](https://www.liftenablement.com/chat#hs-chat-open) ![Cloud](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/about-us-page/cloud-module/clouds.svg) ![Cloud](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/about-us-page/cloud-module/clouds%20(1).svg) ![Cloud](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/about-us-page/cloud-module/clouds%20(2).svg) ![Cloud](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/about-us-page/cloud-module/clouds%20(3).svg) ![Cloud](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/about-us-page/cloud-module/clouds%20(4).svg) ![Cloud](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/about-us-page/cloud-module/clouds%20(5).svg) ![Plane](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/about-us-page/plane%20(2).png) ## Lift's Journey 2004 Founded as Imagine In 2004 we were founded as Imagine Business Development LLC helping companies by solving sales problems through sales process design, training, and coaching 2013 Became a HubSpot Solutions Partner We joined the HubSpot Partner program in 2013 and have been serving HubSpot customers ever since. 2019 HubSpot's First Accredited Partner In 2019 we went through the rigors of HubSpot's first partner accreditation program. We're proud to have been the first partners certified by HubSpot for implementing HubSpot 2019 First in the World to Offer Outsourced Revenue Operations In 2018 we were the first agency to offer outsourced services for aligning and optimizing Sales, Marketing, and Service operations. We decided to call these services "Revenue Operations." 2023 The "LIFT Enablement" Brand Takes Flight In 2023, we realized that we needed to brand ourselves in a way that matched our approach. That January, we rebranded as "LIFT Enablement", inspired by Bernoulli's Principle of "lift" and our structural approach to growth 2024 The "Revenue Acceleration Framework" Book Released Doug Davidoff, our founder & CEO, publishes his book, "The Revenue Acceleration Framework." This guide for growth was an award winning best seller. ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/about-us-page/LiftEnablement%20-%20Logo%20-%20Reverse%201.png) ## Meet the Lift Team Hover over a destination to meet a Lifter! Tap a card to learn more about a Lifter! ![Map](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/about-us-page/map.png?width=1024&height=1024&name=map.png) ![Traveling plane](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane-icon.png?width=50&height=50&name=plane-icon.png) ### Team Member What is the most exciting part about your role? Bio goes here Job Title ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) ![Dr. V Boykin](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/team/Dr.V-main-headshot.svg) ### Dr. V Boykin What is the most exciting part about your role? Finding ways to improve or develop more efficient ways for our clients to optimize value, increase revenue, and execute with increased adoption and utilization. VP: Disruptive Innovation ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) ![Jess Cardenas](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/team/Jess-Main-Headshot.png) ### Jess Cardenas What is the most exciting part about your role? The fact that I get to work to solve wicked difficult problems for clients (and sometimes internally) and collaborate with great team members and great clients to do so. Chief of Staff ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) ![Ashley Carvalho](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/team/Ash-Main-Headshot.png) ### Ashley Carvalho What is the most exciting part about your role? Helping clients unlock those 'lightbulb moments' where a process finally clicks and people feel empowered—not overwhelmed—by the systems they use. Vice President, Programs ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) ![Devin Chaloux](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/team/devin.png) ### Devin Chaloux What is the most exciting part about your role? The variety keeps me learning constantly. There's something deeply satisfying about taking messy processes and turning them into systems people actually want to use. Revenue Operations Director ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) ![Justen Cole](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/team/Justen%20Main%20Headshot.png) ### Justen Cole What is the most exciting part about your role? The most exciting part of my job is building relationships, helping people solve meaningful challenges, and watching them grow over time. Account Executive ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) ![Katherine Colonna](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/team/Katherine-Headshot-Main.png) ### Katherine Colonna What is the most exciting part about your role? Taking a complex problem and finding simple solutions. Revenue Operations Specialist ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) ![Doug Davidoff](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/team/IMAGINE-Staff-Doug.png) ### Doug Davidoff What is the most exciting part about your role? The opportunity to work with such variety of approaches and mix of talent makes everyday feel fresh. Founder & CEO ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) ![Drew Davidoff](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/team/Drew-Headshot.png) ### Drew Davidoff What is the most exciting part about your role? I get access to crazy, complicated, and unique business problems that impact people's day-to-day jobs and the opportunity to solve them in a way that makes those jobs easier. Director, Product & Development ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) ![Kari Fairbanks](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/team/Kari%20-%20Main%20Headshot.png) ### Kari Fairbanks What is the most exciting part about your role? The most exciting part of my job is getting to know my clients - both the individuals I collaborate with and the companies they represent. Every organization is unique, and I truly enjoy discovering what makes each one special. Director of Revenue Operations ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) ![Laura Gable](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/team/Laura-Main-Headshot.png) ### Laura Gable What is the most exciting part about your role? What I love most about my role is the variety and problem-solving it brings. Every client, project, and challenge is a little different, which keeps things fresh and engaging. Revenue Operations Manager ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) ![Sammi Gallagher](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/team/Sammi-Main-Headshot.png) ### Sammi Gallagher What is the most exciting part about your role? Empowering teams to do what they do best! I love seeing the lightbulb moment when process, system, and people all align to reach a common goal. Director of Revenue Operations ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) ![Jeremy Hartman](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/team/Jeremy-Main-Headshot.png) ### Jeremy Hartman What is the most exciting part about your role? What I love most about revenue operations is the constant exposure to diverse organizations—each with unique processes, team structures, and challenges. Every implementation requires a tailored approach, which keeps me learning and growing. Revenue Operations Manager ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) ![Brad Marshall](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/team/brad-headshot-main.png) ### Brad Marshall What is the most exciting part about your role? I love enabling teams to grow and generate the insights they need to develop their businesses. Being able to help real people put real data in their hands to make better decisions is exceptionally rewarding. Revenue Operations Manager & Analyst ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) ![Hannah Munoz](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/team/Hannah-Main-Headshot.png) ### Hannah Munoz What is the most exciting part about your role? The most exciting part of my role is seeing those 'aha' moments during training—when everything clicks and people realize how their new system will make their jobs easier. Learning & Development Specialist ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png) ![Andrew Yoo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/team/Andrew-Headshot-Main.png) ### Andrew Yoo What is the most exciting part about your role? Developing solutions for a wide variety of situations. Solution Engineer ![](https://www.liftenablement.com/hs-fs/hubfs/raw_assets/public/Lift-Theme-Dev/images/plane%20(1).png?width=24&height=24&name=plane%20(1).png)