---
title: Less Is More - Can Newsweek Do It?
description: Gone will be the superfluous restatements of information that is available everywhere and instead they will focus on in-depth reporting and argument.
---

[Making Sales Growth Predictable, Sustainable & Scalable ](https://www.liftenablement.com/blog)

# [Less Is More - Can Newsweek Do It?](https://www.liftenablement.com/blog/less-is-more-can-newsweek-do-it)

 Written by [Doug Davidoff](https://www.liftenablement.com/blog/author/doug-davidoff) | May 20, 2009 11:13:40 AM

I'm fascinated by what is taking place at Newsweek.  [Newsweek, whose circulation once stood at 3.1 million, is looking to decrease - that's right DECREASE - it to 1.5 million](http://www.businessweek.com/magazine/content/09_21/b4132026786379.htm?campaign_id=rss_daily).  They're raising their prices, completely redesigning (or should I say completely redesigned) the magazine and the website.  Gone will be the superfluous restatements of information that is available everywhere and instead they will focus on "in-depth reporting and argument."  They explain their new website this way:

<http://thefastgrowthblog.com/wp-content/uploads/2009/05/newsweek.png>

Can they do it?  Will it work?

My opinion is that if they can do it (which is a big if) - it will work.  In an era where more and more people are throwing more and more crap out there, people are looking for a semblance of order.  I applaud Jon Meacham (the editor) for moving in this direction, and I hope he will be able to stick with it.  I'm sure they're going to make some mistakes and it my hope that his board will allow him the time to find the right pace.  Here are some points Meacham (and every body else) should pay attention to:

I applaud Newsweek's decision to focus on its core and to be great.  I'm even thinking about getting a subscription.

What do you think?  How can you apply Newsweek's strategy to your business?

[View full post](https://www.liftenablement.com/blog/less-is-more-can-newsweek-do-it)

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