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The Demand Creator Blog

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What Is L&D and Why Should Sales Managers Care?

As a sales manager, you’re responsible for shepherding your reps to success. After all, if they don’t meet their quotas, you have to answer for the hit to their numbers. The problem is that you’re often not given a clear path to help your salespeople improve. After all, most sales managers used to be star salespeople. The C-suite often believes that you can magically transfer your skills to your salesforce. Unfortunately, it’s not that easy! While you can’t wave a magic wand, the best...

One Thing RevOps Must Do To Enable Sales Performance

Companies are working harder than ever to increase sales—only to see a plummeting payoff. People...

If You’re Not Writing User Stories for Growth, You’re Missing Out

At Lift, we believe that user stories are invaluable growth tools that help us zero in on the...

7 Cognitive Biases that Influence Buyer Behavior and Decision-Making

Human beings make a lot of decisions—up to 35,000 each day. If you’re trying to influence a...

The Changing Role of RevOps As Organizations Scale

Sustainably growing a business is fucking hard. It will test the mental fortitude, resilience,...

The Objective Guide to Decoding HubSpot’s New Pricing

In 2015, HubSpot launched a new CRM to complement its existing marketing automation and sales...

How to Put the "Value" into a Tech Stack Evaluation

Recent research shows that the average SaaS tech stack has 291 tools—and while there’s year-to-year...

6 Ways to Keep Your CRM Implementation On Track

Houston, we have a problem. A recent Bain & Company survey revealed that 62% of B2B companies...

A Holiday Gift Guide for Your RevOps Team

If you’re making a list and checking it twice and don’t know what to get your RevOps team members —...

Mastering CRM: Moving From Adoption to Utilization

If you want your CRM to drive performance and revenue improvement, your focus shouldn’t be on...