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The Demand Creator Blog

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4 Questions to Gauge If Tech Debt is a Hidden Cost

What if I told you that some recent, spectacular organizational failures that made headlines could have been easily prevented? Remember when a contract technician accidentally deleted some files and the FAA screeched to a halt, grounding 10,000 flights? And when Southwest Airlines encountered the perfect storm (pun intended), stranding thousands of families over the holidays due to the cascading effects of a blizzard, sick employees, and an outdated computer system?  It all boiled down to two...

4 Sales Hub Secret Weapons That Help Reps Close More Sales

Are you a sales rep who wants to be more organized and get more sales velocity? If so, HubSpot’s...

Marketing in the Real World: Surprises & Solves from Fresh Marketers

Happy anniversary to us! We both have now spent about a year here at Lift Enablement in our first...

5 Points of Friction for Managing & Sharing Files in HubSpot

Editor's Note: This is a guest blog by guest blogger Siddharth Garg from CloudFiles. Document...

The Ideal Tech Stack For Mid-Market Companies Serious About Smart Growth

  Editor's Note: This blog was originally published on July 23, 2020 and since has been updated to...

Everything You Ever Wanted to Know About QAT vs. UAT

We have a joke around the Lift Enablement virtual office: The four “words of death” for a project...

Why HubSpot Contact and Company Records Are an Undervalued Marketing Tool

Marketers often want to breeze through HubSpot’s contact/company records during training because...

Imagine Is Changing Its Name to Lift

Happy New Year! January is traditionally the time of resolutions, fresh starts, new gym memberships...

My Recommendations for the 5 Best Business Books To Read in 2023

It’s an end-of-year tradition for newspapers and magazines to do a “Best Of” roundup so as the year...

Point of View Selling vs Relationship Selling: Which Is Right For You?

Point-of-view (POV) selling has been around for a while now, but there are still those who resist,...