Making Sales Growth Predictable, Sustainable & Scalable

Mastering CRM: Moving From Adoption to Utilization

If you want your CRM to drive performance and revenue improvement, your focus shouldn’t be on adoption. Let me repeat that. Adoption is a bad objective. Not only is adoption not enough, but making it the objective will take your implementation down the wrong path. If adoption is the wrong objective, what’s the right one? Utilization.

5 Ways RevOps Provides an Invaluable Inside/Outside Perspective

When an employee joins Lift, we always send them on an “onboarding tour,” where they interview...

How “RevOps Hype” Could Be Costing You Business

One of the big dangers in the business world occurs when everyone jumps on the bandwagon of a “new”...

9 Ways to Ensure Your Training Boosts CRM Utilization

If your CRM isn’t being utilized, you’re falling short in terms of ROI. There’s nothing worse than...

Your CRM is the Central Nervous System of Your Company

If everyone at Lift played “Doug Bingo” during meetings, there’s a good chance they’d fill up a...

Lift’s Top INBOUND 2023 Takeaways: AI and HubSpot’s Evolution

INBOUND 2023, HubSpot’s annual inbound marketing conference, was just as electrifying and exciting...

A Roundup: The 6 Best Episodes of The RevOps Show

Ah, the harbingers of Fall—a slight nip in the air, back-to-school pics, and Pumpkin Spice Lattes....

Why Hubspot Admins Often End Up Managing Chaos (and What You Can Do About It)

We hold a monthly, internal AMA at Lift as a way to ensure everyone is “in the know,” and to help...

Why You Don’t Need Technology to Be Successful at RevOps

The other day, I was having a pleasant discussion about RevOps with someone who used to sell RevOps...

The Common Theme Underlying the 2023 RevOps Trend Report

When Scratchpad released its 2023 RevOps Trend Report (click here to download the full report), our...

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