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The Demand Creator Blog

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How to Put the "Value" into a Tech Stack Evaluation

Recent research shows that the average SaaS tech stack has 291 tools—and while there’s year-to-year fluctuation, the overall number continues to climb. That makes sense, given that the number of available tools increases exponentially each year.

6 Ways to Keep Your CRM Implementation On Track

Houston, we have a problem. A recent Bain & Company survey revealed that 62% of B2B companies...

A Holiday Gift Guide for Your RevOps Team

If you’re making a list and checking it twice and don’t know what to get your RevOps team members —...

Mastering CRM: Moving From Adoption to Utilization

If you want your CRM to drive performance and revenue improvement, your focus shouldn’t be on...

5 Ways RevOps Provides an Invaluable Inside/Outside Perspective

When an employee joins Lift, we always send them on an “onboarding tour,” where they interview...

How “RevOps Hype” Could Be Costing You Business

One of the big dangers in the business world occurs when everyone jumps on the bandwagon of a “new”...

9 Ways to Ensure Your Training Boosts CRM Utilization

If your CRM isn’t being utilized, you’re falling short in terms of ROI. There’s nothing worse than...

Your CRM is the Central Nervous System of Your Company

If everyone at Lift played “Doug Bingo” during meetings, there’s a good chance they’d fill up a...

Lift’s Top INBOUND 2023 Takeaways: AI and HubSpot’s Evolution

INBOUND 2023, HubSpot’s annual inbound marketing conference, was just as electrifying and exciting...

A Roundup: The 6 Best Episodes of The RevOps Show

Ah, the harbingers of Fall—a slight nip in the air, back-to-school pics, and Pumpkin Spice Lattes....