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Doug Davidoff

Rethinking the Tech Stack: A Strategic Enabler, Not the Strategy

In today's digital-first business environment, technology plays a crucial role in how companies execute their go-to-market strategies. However, many organizations make the critical mistake of viewing their tech stack as the solution rather than what it truly is - an enabler and accelerator of well-designed systems and processes. Understanding where and how the tech stack fits into your broader go-to-market approach is essential for achieving sustainable growth and revenue acceleration.

A Missing Ingredient in Your Forecasting Methodology - Deal Quality

Forecasting has been ranked among the top problems for growth-focused executives for the last...

Transforming Mid-Market Go-to-Market Strategy: The Power of Hybrid Leadership

In today's increasingly complex business landscape, mid-market companies face a unique challenge:...

The Illusion of Change Management in Modern CRM Implementation: Why Traditional Approaches Fail

As a leader driving growth, you've likely encountered the term "change management" countless times,...

AI Readiness: Preparing Your Business for a Competitive Future

Many senior executives are fascinated by and anxious about Artificial Intelligence (AI). While the...

The Strategic Timeline for Building RevOps: A Data-Driven Analysis

For high-growth companies, Revenue Operations (RevOps) isn't just another department—it's a...

The Real Cost of Poor CRM Adoption

The typical company with 20 or more salespeople spends between $5,000 and $10,000 per year per...

The Changing Role of RevOps As Organizations Scale

Sustainably growing a business is fucking hard. It will test the mental fortitude, resilience,...

The Objective Guide to Decoding HubSpot’s New Pricing

In 2015, HubSpot launched a new CRM to complement its existing marketing automation and sales...

Mastering CRM: Moving From Adoption to Utilization

If you want your CRM to drive performance and revenue improvement, your focus shouldn’t be on...