---
title: Mowing Lawns & Growth
description: No big “a-ha” here – but something worth remembering.
---

[Making Sales Growth Predictable, Sustainable & Scalable ](https://www.liftenablement.com/blog)

# [Mowing Lawns & Growth](https://www.liftenablement.com/blog/mowing-lawns-growth)

 Written by [Doug Davidoff](https://www.liftenablement.com/blog/author/doug-davidoff) | Jun 23, 2007 5:43:49 PM

I was recently interviewing a potential VP Sales candidate for a client of mine.  We were small talking and he mentioned that when he was a boy he ran a lawn mowing service.  It started out with just him and grew.  He mentioned how foundational that “business” had been to his success (he’d run several businesses in his life).  We agreed that the four areas critical to success in building a lawn mowing business are critical to any fast growth business – no matter the size.

They are:

1.    Make a [promise](https://blog.imaginellc.com/make-a-promise).  
2.    [Promote](https://www.imaginellc.com/fillingpipeline1) the promise, so that people know about it.  
3.    Fulfill the promise.  
4.    Collect the money.

No big “a-ha” here – but something worth remembering.

[View full post](https://www.liftenablement.com/blog/mowing-lawns-growth)

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