---
title: Should Social Media Be Part of Your Strategy?
description: The promise and potential of social media is astounding…when it’s done right.  Here are some important pointers to determine if you should be taking advantage of social media, and to ensure you do it right.
---

[Making Sales Growth Predictable, Sustainable & Scalable ](https://www.liftenablement.com/blog)

# [Should Social Media Be Part of Your Strategy?](https://www.liftenablement.com/blog/should-social-media-be-part-of-your-strategy)

 Written by [Doug Davidoff](https://www.liftenablement.com/blog/author/doug-davidoff) | Oct 16, 2012 9:16:00 PM

I guess it’s time to start talking about social media here.  Over the last three months the frequency and consistency that I’m asked about social media has multiplied (I was even interviewed by [Strategic Coach on using social media](https://blog.imaginellc.com/networking-online-off)), and I’m regularly seeing growth companies make some crucial mistakes with social media.

The promise and potential of social media is astounding…when it’s done right.  Here are some important pointers to determine if you should be taking advantage of social media, and to ensure you do it right.

If you’d like to learn how to integrate social media into developing effective lead generation campaigns, make sure you register for our next free webinar *[Developing B2B Lead Generation Campaigns…That Work](https://info.imaginellc.com/developing-b2b-lead-generation-campaignsthat-work).*

 

[View full post](https://www.liftenablement.com/blog/should-social-media-be-part-of-your-strategy)

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