---
title: Thank You, Apple
description: Treat your loyal customers with respect and we'll take care of you.
---

[Making Sales Growth Predictable, Sustainable & Scalable ](https://www.liftenablement.com/blog)

# [Thank You, Apple](https://www.liftenablement.com/blog/thank-you-apple)

 Written by [Doug Davidoff](https://www.liftenablement.com/blog/author/doug-davidoff) | Sep 7, 2007 5:31:14 PM

I admit it - I bought the iPhone early. I paid $599 for the 8GB model. Yesterday, as I'm sure many of you are aware, Apple announced they were cutting the price by $200. At first I was upset, but I got over it quickly. I bought the phone so that I would have it when everyone else didn't. To me, that story was worth the $200.

There had been rumors for some time about Apple introducing a new model for the holiday season. I heard all about them from my 'friends' who thought I was crazy to have bought the phone. I replied, "It will be interesting to see how they handle that, if it's true. A company like Apple," I said, "has to honor its early adopters."

In an open letter Steve Jobs demonstrated respect to his loyal customers - and gives us a $100 credit. How about that, I paid more than I had to and I like Apple even more. Treat your loyal customers with respect and we'll take care of you.

I'm sure this move 'costs' them a lot of money.  A company with a more short sighted view of the world wouldn't do it.  I'm also sure that it will be worth every penny.  This is a lesson we can all learn from.

[View full post](https://www.liftenablement.com/blog/thank-you-apple)

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