---
title: "The Pull of Commoditization: Good news & bad news"
description: It’s completely in your control to break free from gravity and enjoy tremendous growth, profit and lifestyle.
---

[Making Sales Growth Predictable, Sustainable & Scalable ](https://www.liftenablement.com/blog)

# [The Pull of Commoditization: Good news & bad news](https://www.liftenablement.com/blog/the-pull-of-commoditization-good-news-bad-news)

 Written by [Doug Davidoff](https://www.liftenablement.com/blog/author/doug-davidoff) | Nov 16, 2012 11:32:00 AM

**The bad news first:**

Gravity is against you.  The gravitational pull of [commoditization](https://www.imaginellc.com/learn/terms#6) is constantly working to eliminate your advantage, confuse your customers, hold your prices and profits down, and make you look, feel and sound like everybody else.

**The good news?  **

It’s completely in your control to break free from gravity and enjoy tremendous growth, profit and lifestyle.  But, it takes some work – hard work – up front.

**What do you need to do?<http://thefastgrowthblog.com/wp-content/uploads/2012/11/Plan-Prepare-Act-Learn.png>**

I could go on, but this is a good start.

Yes, it’s hard.  It can even feel overwhelming, but it’s not.  What’s overwhelming is fighting gravity everyday, treading water and struggling for relevance.

A little more focus and energy upfront and you’ll turn the tide in your favor.

 

[View full post](https://www.liftenablement.com/blog/the-pull-of-commoditization-good-news-bad-news)

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