---
title: There Are No Shortcuts
description: As I was preparing for our webinar today on Building High Performance Sales Teams, I was reminded just how difficult the task is.
---

[Making Sales Growth Predictable, Sustainable & Scalable ](https://www.liftenablement.com/blog)

# [There Are No Shortcuts](https://www.liftenablement.com/blog/there-are-no-shortcuts)

 Written by [Doug Davidoff](https://www.liftenablement.com/blog/author/doug-davidoff) | Jul 1, 2010 12:08:21 PM

As I was preparing for our webinar today on [*Building High Performance Sales Teams*](http://archive.constantcontact.com/fs080/1100393276647/archive/1103507956502.html), I was reminded just how difficult the task is.  In the webinar, I dispel several myths:

**The Bottom Line**

Everyone of these myths is supported by the desire to find a shortcut.  The reality is that great salespeople are made – they are not born.  This is true for great selling organizations as well.  Going forward *good is no longer good enough*, and the only sustainable strategy is to be great at what you do.  The sooner you give up on finding the shortcuts, the sooner you’ll get to experience the rewards of great.

[View full post](https://www.liftenablement.com/blog/there-are-no-shortcuts)

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