The worst thing about it is that it is sapping the confidence in what is already a low-confidence environment. And the problem is that no one, no company, does anything that matters when they lack confidence.
If you're selling a compelling value proposition to B2B companies, it's a pretty good bet you're asking your prospect/customer to make an important decision - a decision that involves some level of risk. It's too easy for customers to just put things off, and wait for clarity.
This is where you come in. In a market that lacks confidence, buyers seek those who have it. Now is the time for you to be certain; to live the philosophy:
Today, I share the same sentiment. Be the company customers seek out for certainty and confidence - you'll enjoy the result.