In this special anniversary episode, Doug and Jess celebrate one year since the release of Doug’s book, The Revenue Acceleration Framework–and they’re bringing the real talk. From behind-the-scenes lessons to big client wins, they reflect on what’s changed, what still holds true, and where RevOps is heading next.
If you’re leading a team, navigating change, or just curious about what’s next in the RevOps world, this episode’s for you.
Audio:
Video:
Additional Resources
Show Notes:
Pre-Show Banter:
- Doug had high hopes for Mountainhead—great cast, solid premise—but it completely fell flat. It was so bad, he couldn’t even finish it.
- Doug and Jess are still scratching their heads over HBO’s endless rebranding attempts. Honestly? It might be the worst branding decision they've ever seen.
Main Discussion Points:
- The relevance and inherent challenges of revenue operations in both business and marketing.
- Reflections on the publication of The Revenue Acceleration Framework, a guide for maximizing business efficiency.
- Insights on friction tax and its implications for business processes and operational costs.
- The difference between frameworks and tactics in operational strategy.
- The impact of AI on business operations and the notion of hiring rather than buying technology.
- Messaging is a critical component of a company’s economic model.
Jess’s Takeaways:
- The more things change, the more things stay the same.
Next Steps: