In this special anniversary episode, Doug and Jess celebrate one year since the release of Doug’s book, The Revenue Acceleration Framework–and they’re bringing the real talk. From behind-the-scenes lessons to big client wins, they reflect on what’s changed, what still holds true, and where RevOps is heading next.
If you’re leading a team, navigating change, or just curious about what’s next in the RevOps world, this episode’s for you.
Audio:
Video:
Additional Resources
- [Book] The Revenue Acceleration Framework
- [Course] The Revenue Acceleration Framework
- [Long-form] The Revenue Acceleration Manifesto
- [Blog] What Everybody Is Getting Wrong About Revenue Operations (RevOps) & What You Need To Do About It
- [Blog] AI Readiness: Preparing Your Business for a Competitive Future
Show Notes:
Pre-Show Banter:
- Doug had high hopes for Mountainhead—great cast, solid premise—but it completely fell flat. It was so bad, he couldn’t even finish it.
- Doug and Jess are still scratching their heads over HBO’s endless rebranding attempts. Honestly? It might be the worst branding decision they've ever seen.
Main Discussion Points:
- The relevance and inherent challenges of revenue operations in both business and marketing.
- Reflections on the publication of The Revenue Acceleration Framework, a guide for maximizing business efficiency.
- Insights on friction tax and its implications for business processes and operational costs.
- The difference between frameworks and tactics in operational strategy.
- The impact of AI on business operations and the notion of hiring rather than buying technology.
- Messaging is a critical component of a company’s economic model.
Jess’s Takeaways:
- The more things change, the more things stay the same.
Next Steps:
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Follow Jess, Doug & Lift on socials for updates on the show or other insights:
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Follow the show on Spotify & Apple Podcasts
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Subscribe to The RevOps Show YouTube channel
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Coming Soon Episode 119!