---
title: Carpe Opportunitas
description: Companies that stop making buyers sacrifice will become the sellers of choice.
---

[Making Sales Growth Predictable, Sustainable & Scalable ](https://www.liftenablement.com/blog)

# [Carpe Opportunitas](https://www.liftenablement.com/blog/carpe-opportunitas)

 Written by [Doug Davidoff](https://www.liftenablement.com/blog/author/doug-davidoff) | Jun 9, 2009 1:56:41 PM

Seize The Advantage!  I'm seeing it.  Businesses and consumers are beginning to lift their heads out of the sand.  They're hoping - they're waiting.  What are they waiting for?  For someone to step up and really make their lives better - and I mean really.

<http://thefastgrowthblog.com/wp-content/uploads/2009/06/seize-advantage.png>What does that mean?  It means that those [companies that step up and create and deliver on a resonating promise will see profitable growth](https://blog.imaginellc.com/creating-a-powerful-message) - and loyalty - beyond their wildest imagination.  Companies that stop making buyers sacrifice will become the sellers of choice.  They'll gain such an advantage that it will be a generation before their competition will be able to narrow the gap.  Don't believe me - [check out this study from The Kaufman Foundation](http://www.kauffman.org/newsroom/the-economic-future-just-happened.aspx).  I love the tile, by the way:  [The Economic Future Just Happened](http://www.kauffman.org/newsroom/the-economic-future-just-happened.aspx).

Think about what that title means.  If you haven't radically changed your approach to the market, you're now behind.  So, ask yourself - and start answering:

[View full post](https://www.liftenablement.com/blog/carpe-opportunitas)

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