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Doug Davidoff

Is It The Beginning (or Middle) of The End for Apple

Longtime readers of this blog know that I’m a big fan of Apple and often (some would say too often) use them as an example of the right things to do. I’ve found myself doubting much of what’s happening at Apple over the last 12 – 18 months. Yesterday’s news about Apple and IBM teaming up for the creation of business apps finally put me across the line, to the point that I thought sharing my thoughts would be interesting and valuable to readers of this blog. While much has been written about the...

Video: 3 Tips for Effective B2B Sales Account Entry

Welcome to this edition of The Demand Creator Minute Video Series. In this edition, I address an...

5 Insights to Aligning Your Sales Approach to Your Customer

If there’s one thing I’ve learned over 25 years of selling, it’s that customers buy on their time,...

The Single Biggest Contributor To Predictable Sales Growth

Peter Drucker said it best when he said businesses rarely fail because of starvation (lack of...

3 Reasons Marketing Should Be A B2B Sales Person’s Best Friend

About three years ago David Fletcher and I sat down to assess why some of the sales teams we’ve...

To Create Predictable Growth You Need A Predictable Process

Anyone who knows me knows that I’m a great fan of process and a great fan of results. Selling has...

Video: 3 Questions to Close B2B Sales Faster

I've always said that closing is the result of an effective sales process. If you show me an...

If You Want to Accelerate Your Sales Growth You Can Only Have 1 Funnel

I was talking with the VP sales with a prospect recently, asking how they managed their funnel. His...

How I Handle B2B Sales Opportunities

We spend a lot of time here at Imagine advising companies and salespeople about how to approach and...

Aligning Your B2B Sales Process to The Buyer’s Journey

When it comes to traveling, when we're preparing for a long journey, such as a trip across the...