The #1 reason that small and mid-sized businesses (SMBs) fail to implement an effective lead management approach is that they’re unwilling to invest in building the capability to produce the sales they say they want. I realize that may sound a bit harsh, yet it’s true. As an executive, you need to ask yourself: “Do I have an income mindset or an investment mindset?” Your answer to this question will contribute, more than anything else, to the long-term growth prospects of your company or...
