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Narrow The Focus - Expand The Yield
Write A Book In A Weekend?
The hits keep coming. Recently I wrote about the bad idea called Salesconx that lets people put...
Improve Your Best Results With This Tip
I've been working with a number of clients who are all opportunistic. I like to consider myself as...
Keys to Effective Sales - Go Deeper
I don’t remember where I read this, but I found it very insightful – the only value that exists in...
Losing Your Brand
Your brand is your lifeblood. I’ve written before (as have many others), your brand is not what you...
Starbucks Taking a Shortcut Into The Commoditization Trap
Growth is tough. As the saying goes, "the higher you go, the greater the fall." It's no secret that...
An Agency That Gets It - And An Ad That Doesn't
I'm in York, PA getting ready to speak with a group of 15 CEOs about how to create demand in...
The 5 Critical Principles to an Effective Marketing/Growth Strategy
Let’s face it – most marketing efforts implemented by companies fail to provide any material...
Now "Tweeting" on Twitter
Well, when I first heard about it, I thought it was silly. Who in the world (that is actually...
Why Salespeople Fail
I remember the childhood joke that the only thing worse than finding a worm in your apple is...
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