Earlier this week, I wrote that the price you charge for your products and services is the signal that says more about you than anything you can do. I also shared the formula for determining what someone is willing to buy something for. Today, I'd like to go deeper into part of the formula, so that you can get paid more for what you do - even in difficult markets. So for those of you who haven't seen this formula, here it is: Commodity Value + Intelligence/Enterprise Value = Price
