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The Demand Creator Blog

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The Grinch Who Stole Value

At this time of year, while we are all in the midst of the season's greetings ritual, it is worth stopping for a moment to remind everyone that empty ritual is meaningless. The last thing I want to be perceived as is "Grinch-like," but I can't help but notice all of the inane, silly, and meaningless cards and holiday emails I'm getting.

In Pursuit of The Home Run

We all want to be Babe Ruth (at least a little), who despite no longer holding the home run record,...

What League Are You Playing In?

As I was watching football this weekend, I saw an ad for Direct TV's LeaguePass package. In it, Ray...

Welcome Back AOL

Today marks the end of what has been called the worst corporate acquisition of all-time - AOL's...

An Open Letter to Barrack Obama

In this blog, I work hard to stay away from politics, or anything that can be perceived to be...

Can You Give Me A Price?

Last week, I was working with a brand new client on sales strategy. They had an opportunity to...

Brand Destruction

Verizon Wireless and AT&T are in an ad war right now. First, Verizon came out with their “There’s a...

Are You Different?

When I speak with CEOs across the country, I’m always amazed by how much attention is paid to...

Good Is No Longer Enough

For at least the last 20 years, businesses have had a wind at their back that has driven growth and...

Mistakes & Improvements

The people over at RainToday.com just completed an interesting study on The Sales Mistakes That...