When you get a group of inbound marketers together, you’ll quickly hear spirited conversation about how to create effective ToFU, MoFU and BoFU content. Then, when you bring executives from growing companies to listen to the conversation, eyes quickly begin to roll and concentration is quickly lost. Of course, the ideas behind creating effective Top of Funnel, Middle of Funnel and Bottom of Funnel strategies are very important. However, the real purpose behind those strategies is often lost as...
