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The Demand Creator Blog

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How Combining Inbound Marketing With Sales Development Created Traction & Growth

The Multifamily Data Exchange (MDX) is a competitive intelligence platform for the multifamily industry. The exchange gathers data from companies across the industry – irrespective of which systems they operate – and puts it in one place, to be shared among subscribers in the form of benchmarking reports. Until MDX, it was literally impossible to accurately benchmark the performance of a property or set of properties against an appropriate set of competitors. This made managing a business like...

3 Things I Learned in my First Year as an Inbound Marketer

In my last position as a marketing manager for a small manufacturing company, I was charged with...

The 8 Questions B2B Salespeople Should Ask Themselves to Double Their Close Rate

A common problem facing mid-sized selling organizations is unsustainable closing rates. I regularly...

5 Keys for B2B Companies to Enhance Lead Conversion in a Mobile World

I’d like to tell you that I’m writing this blog post on my iPhone (or even my iPad), but i’m not....

Sorry Virginia, There Is No Inbound Selling

We’re coming to the end of the year, and we’re a little overdue for one of my rants. And this one...

27 Reasons You Should Ignore Buyer Personas

Recently, I’ve seen an increase in the number of blog posts about buyer personas and the reasons...

5 Indicators of Healthy Sales and Marketing Alignment

Can you believe that 2015 is already almost over? Time flies when you’re having fun (or getting...

STOP: Don't Buy That Marketing Technology Until You Read These 4 Tips

Every day…literally, every day…I learn about a new marketing app, platform or technology. It’s hard...

The Fastest Way To Kill Your Blog (& What To Do About It)

I had a conversation recently with someone who told me that blogging didn’t work. He’d been...

Is Cold Calling Dead?

In 2009, I wrote a post that got some provocative responses asking the question Is It Time to Kill...