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The Demand Creator Blog

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Four Important Developments of 2015 to Harness For Sales Growth

Aaahh, the new year. A time to look forward and think about the future and what could be. One of my favorite things about this time of year is seeing all of the trends that are predicted for the next year. Last year, I joined the crowd of prognosticators when I shared The 7 Sales & Marketing Trends That Will Determine Your Success in 2015. As I was preparing to write my outlook for 2016, I realized that there are plenty of others who fill that void. And while I certainly value looking to the...

2015's Top 5 Posts from The Demand Creator Blog

As we wrap up 2015, we thought it would be fun to share the five most popular posts published this...

Imagine Team Members Favorite Posts of 2015

Did you know that we published more than 150 posts to this blog in 2015? Wow. That's a lot and made...

How Combining Inbound Marketing With Sales Development Created Traction & Growth

The Multifamily Data Exchange (MDX) is a competitive intelligence platform for the multifamily...

3 Things I Learned in my First Year as an Inbound Marketer

In my last position as a marketing manager for a small manufacturing company, I was charged with...

The 8 Questions B2B Salespeople Should Ask Themselves to Double Their Close Rate

A common problem facing mid-sized selling organizations is unsustainable closing rates. I regularly...

5 Keys for B2B Companies to Enhance Lead Conversion in a Mobile World

I’d like to tell you that I’m writing this blog post on my iPhone (or even my iPad), but i’m not....

Sorry Virginia, There Is No Inbound Selling

We’re coming to the end of the year, and we’re a little overdue for one of my rants. And this one...

27 Reasons You Should Ignore Buyer Personas

Recently, I’ve seen an increase in the number of blog posts about buyer personas and the reasons...

5 Indicators of Healthy Sales and Marketing Alignment

Can you believe that 2015 is already almost over? Time flies when you’re having fun (or getting...