Making Sales Growth Predictable, Sustainable & Scalable

Embrace Your Detractors

I always strive to practice what I preach. If I write about it or recommend it, I always ask myself, “Am I doing this?” If the answer isn’t “yes,” I don’t write about it.

Don't Have Time To Blog? Thanks!

Last night, I spoke to the Baltimore chapter of The American Marketing Association. The topic was...

Where's The Story

Once a year, people sit down to watch television and they're (almost) as interested in the ads as...

The Only Thing Worse Than No Social Media Presence

I don’t spend much time pontificating on social media. I leave that to people like Gini Dietrich...

Brand Destruction

Verizon Wireless and AT&T are in an ad war right now. First, Verizon came out with their “There’s a...

Don't Lose Your Plot

In the height of NBC's success in the 1980s, their Thursday night lineup was commonly referred to...

What Screenwriters Can Teach Business Executives

Anyone who knows me, or reads this blog, knows that I'm a big, BIG fan of story. I've always...

Tell Me A Story

I was struck by an excerpt from a Don Hewitt speech he gave talking about the success formula for...

Why Social Media Matters

At the beginning of this year, I issued a call to all small and mid-sized businesses (SMEs) that...

Making Your Message Powerful

As more and more companies are looking to transform their business to deal with the new realities,...

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