Episode 6: Inbound Marketing Doesn't Work

In Episode 6, Mike and Doug chat with Gray MacKenzie from DoInbound about the future of marketing agencies, their role in client success and how to build for predictable success.

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Show Notes

In this episode, Mike and Doug invite Gray MacKenzie from DoInbound to discuss approaches to running an Inbound Marketing agency. Gray brings a unique perspective, by discussing his successes and failures with his previous company, Guava Box. Join us as we talk about what to look for in an agency, how to hire the right agency and what agency owners need to know to be successful. 

Here are a few links as mentioned during the podcast:

• Blog Post: The Truth that Inbound Marketing Agencies Don't Want You to Hear
• Book mentioned: The EMyth Revisited by Michael E. Gerber
• Seventh Sense: Email Frequency and Send Time Personalization
• DoInbound: Project Management Software for Agencies