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Doug Davidoff

5 Tips to Deliver Effective Coaching to Your Sales & Marketing Teams

Last week a friend and fellow business owner sent me an interesting article from Harvard Business Review, that highlighted the impact and importance of coaching in business. Reading the article got me thinking about the role of coaching today. It's funny, because 13 years ago I started Imagine; and with our focus on sales coaching, I regularly encountered questions and objections about the whole idea around coaching in business. Coaching was still considered a soft skill, and it wasn't unusual...

5 Common CRM Mistakes Made by Sales (and Marketing) Organizations

It's a great time to be a sales organization. I often find myself wondering how different things...

Website Not Performing? 4 Ideas to Make it More Effective

Remember life before the Internet? When you had to physically go to the library to research a topic...

3 Ways Salespeople Can Use Social Media to Sell Better

Take a quick minute to think through your last online purchase…how did you hear about the item? Was...

Landing Pages Not Getting Converted? Here's What to Do About It

In Hubspot’s State of Inbound 2016 , both inbound and outbound marketing teams consider “converting...

The Importance of Blogging: 6 Keys to Writing Effective Blog Posts

Have you started blogging yet? No? You may be the only person left. I recently learned that 6.7MM...

5 Pointers that Will Improve Your Lead Nurturing

Spring is in the air! It seems very appropriate to examine your lead nurturing program…are you...

Checklist: 4 Reasons that Marketing & Sales Emails Are Failing

There’s a lot of talk about the death of email as a marketing or sales tool. Everywhere I go, I...

Understanding Your Customer: How They Define Value

In 2004, when I launched Imagine, I wrote an article that stimulated a lot of conversation. I would...

The Most Common Mistake that Stalls B2B Sales & Revenue Growth

I will admit that as a student in high school and college, I hated science classes. It really...
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