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Doug Davidoff

The Only Metric that Matters if You're Looking for Sales Growth

Anyone who knows me, knows I love data and metrics. One of Imagine's core values is "In God We Trust, Everybody Else Better Bring Data." If you've followed this blog for any length of time, you are well aware that we often write about important metrics that you should be tracking. As six of our most popular posts on the subject would indicate, we take metrics very, very seriously: 4 Key Sales Enablement Metrics for Growth-Focused Companies The 9 Metrics You Must Be Tracking to Scale B2B Sales...

5 Tips to Deliver Effective Coaching to Your Sales & Marketing Teams

Last week a friend and fellow business owner sent me an interesting article from Harvard Business...

5 Common CRM Mistakes Made by Sales (and Marketing) Organizations

It's a great time to be a sales organization. I often find myself wondering how different things...

Website Not Performing? 4 Ideas to Make it More Effective

Remember life before the Internet? When you had to physically go to the library to research a topic...

3 Ways Salespeople Can Use Social Media to Sell Better

Take a quick minute to think through your last online purchase…how did you hear about the item? Was...

Landing Pages Not Getting Converted? Here's What to Do About It

In Hubspot’s State of Inbound 2016 , both inbound and outbound marketing teams consider “converting...

The Importance of Blogging: 6 Keys to Writing Effective Blog Posts

Have you started blogging yet? No? You may be the only person left. I recently learned that 6.7MM...

5 Pointers that Will Improve Your Lead Nurturing

Spring is in the air! It seems very appropriate to examine your lead nurturing program…are you...

Checklist: 4 Reasons that Marketing & Sales Emails Are Failing

There’s a lot of talk about the death of email as a marketing or sales tool. Everywhere I go, I...

Understanding Your Customer: How They Define Value

In 2004, when I launched Imagine, I wrote an article that stimulated a lot of conversation. I would...
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