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Doug Davidoff

The Truth that Inbound Marketing Agencies Don’t Want You to Hear

At Imagine we work with growth obsessed, forward leaning executives who want to hear the truth about sustaining and scaling growth. We take a lot of pride in our ability and willingness to tell our clients (and prospects) what they need to hear and to teach them what they need to know, rather than what they would want to or like to know. Today I want to take that same approach with you, the readers of this blog, as I share with you the truth that inbound marketing (and other sales and...

How to Tell if Your CRM Database is Leveraging or Thwarting Your Investments in Sales Growth

When I first got into sales, a common refrain was that a salesperson is only as valuable as the...

Good Content is a Commodity: The Keys to Making Content Marketing Work

Aaah, I remember the good old days. You remember them, don't you? You know, the days when creating...

[VIDEO] How to Successfully Manage the SQL Handoff

One of the biggest (if not the biggest) changes in sales over the last 5 - 7 years is the emergence...

The Biggest (& Common) Mistakes Made with Account Based Marketing

As the chart below (where I compare interest in the term "account based marketing" with "demand...

[VIDEO] 5 Growth Strategies to Finish 2017 Strong

It feels like just yesterday. I was getting ready for the day and finalizing plans for how I was...

7 Attributes of an Effective Sales/Marketing Playbook

Playbooks are back! When I first got into professional sales (in the ancient days of DOS),...

[INFOGRAPHIC]  The 7 Levels of a Growth Organization

Earlier this week I was talking with a fellow business owner about growth, and the difference...

The 5 Tools I Use to Keep Me Productive on the Road

I was recently having a conversation with a fellow business owner, friend and past client of mine....

The Only Metric that Matters if You're Looking for Sales Growth

Anyone who knows me, knows I love data and metrics. One of Imagine's core values is "In God We...