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Doug Davidoff

Why We're Changing Our Approach to Serving Clients

For years I’ve come to this blog to write how customers and the world of sales and marketing are changing at rates never before seen. Today I'm excited to share some changes that we're making at Imagine in how we are working with clients. I've been advising business owners on growth my entire adult life. Figuring out how to grow businesses isn't just my vocation, it's my avocation. For the first nine years of running Imagine Business Development, friends and associates would tell me that I...

[VIDEO] The 5 Levels of Demand Generation

It’s an amazing time to be a salesperson or marketer. I was talking with a friend and fellow...

What Inbound17 Means for the Future of Sales and Marketing

This post also appeared on LinkedIn What a week! I think I'm still recovering from, yet another,...

Dashboards:  Is Real-Time Reporting The Answer?

I’m a data fanatic. Everyone on my team knows that the first question I ask when someone brings up...

Deliverability:  Conquering The Email Marketing Problem

From the days when Google announced their “email killer” Wave, I’ve heard marketers and consultants...

The 10 Worst Vanity Metrics Every Marketer Uses

What you measure gets done...so be very careful about what you measure. The story of Moneyball is a...

The 5 Factors that Must be Considered Before Strategy/Tactics are Determined

It’s a dangerous time in the world of sales and marketing. There’s so much useful information,...

3 Reasons Lead Generation Efforts Fail

I’m in the process of writing a book (more news at that soon) and through that process, it’s led me...

Why Your Business Isn’t Growing Like You Think it Should

I see it all of the time. You provide an excellent service, a great product, or who knows; maybe...

[Video] Demand Creator Minute: Assess a Sales Opportunity

For me, one of the toughest judgments I have to make as a salesperson, manager or growth executive...