On Tuesday I shared 5 Sure-Fire Ways For Marketing to Frustrate Sales. I’ve received several emails that show the post really struck a chord. I like what my friend and associate at HubSpot said in his comment on the post. At the end of the day, it’s all about “Smarketing.” In a Zero Moment of Truth world salespeople and marketers are in the game together. Any fracture will have damaging consequences. As promised, today I give equal credit (or blame) to the sales side. In 25 years selling and...
