I don’t know if it’s selective perception or if the issue has hit it’s tipping point, but over the last week I’ve come across several pointed articles and blog posts questioning the role of salespeople, and by extension inbound marketing, in the B2B sales process. Just yesterday, a friend of mine who runs an unique direct outreach program posted an article highlighting why inbound marketing doesn’t deliver high-level meetings. She cited a client of hers who spent a bunch of money on content and...
