I've got news for you...your opinions are costing you millions. Let’s start with a very basic business revenue principle: The only opinion that matters is from someone who is in a position to write you a check for your products or services. Your opinion doesn’t matter. Your spouse’s opinion doesn’t matter. Nor does the opinion of your neighbor, dentist, or consultant. This is a tough principle to master, as it requires that we fully put our ego aside and we accept taking the risk that we are...
