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Are You "A Newspaper Business"?
You may be closer than you think. I’ve developed the term “A Newspaper Business” to describe any executive, business, or organization that meets the following three criteria:
From Advertising to Influence
As more and more data supports the diminishing return of traditional advertising, businesses...
Recovery?
I pride myself on being an optimist. A long time ago I had a coach who told me that he could...
Making It Rain Even In A Drought
UPDATE: in less than 24 hours we've "sold out" the Making It Rain Even In A Drought webinar....
Why Culture Matters
Netflix is a darling. Their customers love them, and so does Wall Street. In the last five years,...
But, I'm Not Apple
It's easy to look at successful companies and explain away their success. It happened to me today...
Selling Is Not War
I admit it. I’ve used military analogies from time to time to explain both strategies and tactics....
The Ripken Way
My son just got back from Cal Ripken Jr.'s baseball camp. The camp is run by Cal and Bill Ripken's...
Why Social Media Matters
At the beginning of this year, I issued a call to all small and mid-sized businesses (SMEs) that...
Amazon + Zappos = Not So Sure
On the surface it sounds nice. Combining Zappos.com with Amazon sure sounds like a powerful...
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