I recently met with a new client at Starbucks to discuss how Imagine Business Development may be able to impact their go-to-market strategy. You may be thinking, “Big Deal.” The ‘big deal’ is that it’s not a ‘big deal.’ We think nothing of Starbucks (or any other venue) being a place to discuss important matters. Imagine, however, how you would have reacted to this as recently as five years ago? It’s amazing how different ‘normal’ has become.
