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The Demand Creator Blog

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What the Alcatel/Lucent Merger Means to Fast-Growth Businesses

Make no bones about it. Lucent’s decision to merge with Alcatel is the admittance of complete and total failure on the part of Lucent to create value in any meaningful way. Had Lucent focused on creating value by solving the problems their customers didn’t know about, instead of just “monetizing” their patents, Lucent would not be merging. Who would have thought this would be Lucent’s fate when they split from AT&T.

Why People Aren't Visiting Your Web Site

Scott Heiferman (co-founder of Meetup.com) has a great post on why people aren't using your...

The One That Got Away

There are only two questions you need to answer to determine if your business will be successful:

Twenty Times?

I recently attended as program on marketing. One of the panelists distributed a copy of Thomas...

Driving The Sales Process

One of the most painful experiences for salespeople is when they have presented their solution to...

Why Doesn’t Advertising Work Anymore?

USA Today reports that 80% of marketers surveyed in a recent Association of National Advertisers...

Tell It To Me Like I’m A Six-Year-Old

In the 1993 movie, “Philadelphia,” Denzel Washington plays the role of a trial attorney. who asks...

How to Structure a Powerful Presentation

When you go-to-market, you must be able to make a compelling presentation to your selected...

Hiring Salespeople

In the recent bestseller, Freakonomics, the authors point out that when the esteemed economist,...

How to Kill Lead Generation In One Easy Step

I have been flooded recently with an extraordinary amount of sales literature, phone calls and...