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The Demand Creator Blog

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How to Kill Lead Generation In One Easy Step

I have been flooded recently with an extraordinary amount of sales literature, phone calls and e-mails that simply boggle my mind. I’ve said this before and, it appears, I’ll be saying this for sometime:

The Laws of Lifetime Growth

While I often times reference a book in this blog, it is not often that I actually recommend one....

What Is Your Promise?

Do you make a compelling promise to your audience? Can you tell your potential customers what they...

Jack Trout Blows It

In a column for forbes.com, Jack Trout takes on word-of-mouth marketing (click here to read). Trout...

But, I Don’t Have Time…

These are the times that try men's souls. … Tyranny, like hell, is not easily conquered; yet we...

A Four Seasons Experience Isn’t Always About A Four Seasons Experience

The Trouble With Automation

I’m all for automating processes to help make businesses more efficient. I certainly wouldn’t be...

The Challenge of Staying True To Your Core

Om Malik has an interesting post on Starbucks.

Why Salespeople Have Such A Bad Name

Sometimes, I just can't take it. As someone whose vocation and avocation is the professionalization...

The Trouble with Creatives

Spike Jones has an interesting post about awards season. I respect that as a creative, Spike...