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The Demand Creator Blog

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Inbound 2019 - The Insights That We're Still Talking About

This past year at HubSpot’s Inbound 2019 conference, we were fortunate enough to fly the whole team in to Boston for the week. We were ecstatic to attend and be there for Doug’s session - The Ultimate Sales Manager: Coaching Reps to Coach Themselves. The week went by quickly, the sessions everyone attended either reinforced what we were already doing or inspired us to try something new, and we all (the Imagine team) left Inbound with some key takeaways. No two people had the same impact which...

Introducing the Most Important Metric in Sales: Sales Velocity

On February 1, 2015, in Super Bowl 49, Seattle Seahawks head coach Peter Carroll made a fateful...

HubSpot Utilization Research Uncovers Important Areas to Focus On

Companies are spending more money than ever before on technology applications (and that doesn’t...

Using Quizzes to Generate Leads and Increase Engagement

Everyone creates content. If I had to guess, I’d say you’ve most likely created at least one piece...

Just Say No To Shitty Lead Nurturing

Welcome to this edition of Just Say No to Shitty Sales & Marketing; today I’m focused on lead...

What Hansel & Gretel Can Teach Sales & Marketing Executives About Content Strategy

In 2010, we made a critical decision at Imagine. We decided that we needed to move beyond our focus...

The 3 Jobs Content Must Perform + Your Guide to Giving Your Content A Performance Review

I had the entire client services team together this week for two days. (Check out the awesome...

5 Elements of a Strong Conversion Page

We don’t have to tell you your ability to convert web traffic into qualified leads is a crucially...

The Biggest Difference Between Companies That Sustain Smart Growth & Those That Don't

Earlier this week I hosted our latest Sales Genius Network webinar. The webinar focused on how...

The Role of Content In An Account-Based Marketing Strategy

Few things are as misunderstood as content. In many ways content, and by extension content...