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The Demand Creator Blog

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Introducing the Most Important Metric in Sales: Sales Velocity

On February 1, 2015, in Super Bowl 49, Seattle Seahawks head coach Peter Carroll made a fateful decision that has been recorded by just about everyone (who’s not a Patriots fan) who has a comment on it as not only a bad decision, but possibly the worst decision in the history of sport, or even in the history of decisions. But, was it actually a bad decision. The Seahawks were trailing the New England Patriots 28-24 with 24 seconds left in the game. The Seahawks had the ball on the Patriots...

HubSpot Utilization Research Uncovers Important Areas to Focus On

Companies are spending more money than ever before on technology applications (and that doesn’t...

Using Quizzes to Generate Leads and Increase Engagement

Everyone creates content. If I had to guess, I’d say you’ve most likely created at least one piece...

Just Say No To Shitty Lead Nurturing

Welcome to this edition of Just Say No to Shitty Sales & Marketing; today I’m focused on lead...

What Hansel & Gretel Can Teach Sales & Marketing Executives About Content Strategy

In 2010, we made a critical decision at Imagine. We decided that we needed to move beyond our focus...

The 3 Jobs Content Must Perform + Your Guide to Giving Your Content A Performance Review

I had the entire client services team together this week for two days. (Check out the awesome...

5 Elements of a Strong Conversion Page

We don’t have to tell you your ability to convert web traffic into qualified leads is a crucially...

The Biggest Difference Between Companies That Sustain Smart Growth & Those That Don't

Earlier this week I hosted our latest Sales Genius Network webinar. The webinar focused on how...

The Role of Content In An Account-Based Marketing Strategy

Few things are as misunderstood as content. In many ways content, and by extension content...

10 Elements of Effective Sales Emails

As the old saying goes, “Emails...can’t live with them, can’t live without them.” (Okay, that’s not...