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The Demand Creator Blog

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Why We're Leaving Facebook

When I started Imagine more than 15 years ago, I had four principles that I used to define what success is. It had to enable me to grow - professionally, financially and personally. It had to be a place where its employees could grow - professionally, financially and personally. It had to make a mark by impacting the businesses we worked with, enabling them to become better by positively impacting their investors, employees and customers. The community around us must become better off because...

Don't Bounce! Tips & Tricks to Keep Your Website & Blog Bounce Rate Low

Metrics can either be your best friend or worst nightmare. When things are going well, your life is...

Inbound 2019 - The Insights That We're Still Talking About

This past year at HubSpot’s Inbound 2019 conference, we were fortunate enough to fly the whole team...

Introducing the Most Important Metric in Sales: Sales Velocity

On February 1, 2015, in Super Bowl 49, Seattle Seahawks head coach Peter Carroll made a fateful...

HubSpot Utilization Research Uncovers Important Areas to Focus On

Companies are spending more money than ever before on technology applications (and that doesn’t...

Using Quizzes to Generate Leads and Increase Engagement

Everyone creates content. If I had to guess, I’d say you’ve most likely created at least one piece...

Just Say No To Shitty Lead Nurturing

Welcome to this edition of Just Say No to Shitty Sales & Marketing; today I’m focused on lead...

What Hansel & Gretel Can Teach Sales & Marketing Executives About Content Strategy

In 2010, we made a critical decision at Imagine. We decided that we needed to move beyond our focus...

The 3 Jobs Content Must Perform + Your Guide to Giving Your Content A Performance Review

I had the entire client services team together this week for two days. (Check out the awesome...

5 Elements of a Strong Conversion Page

We don’t have to tell you your ability to convert web traffic into qualified leads is a crucially...